April 2025
- Tina Gallico
- Apr 3
- 4 min read
Updated: Apr 12
Latest progress
⌲ Pop-ups coming soon
I’ve been scouting locations for Edaith pop-ups to enable people to see (and touch) the Problem Sover. I took so much care in making it a tactile, enjoyable to navigate, durable experience, in contrast to the information overloaded, fleeting nature of our digital lives.
I’m posting upcoming locations in the newsletter and social channels – come see for yourself if you’re in Sydney :)
⌲ SXSW workshop submission
I submitted a workshop proposal for SXSW Sydney in October. It’s called “Problem Solving in the Age of AI.”
Here’s the session description:
"Problem Solving has been identified by the National Skills Commission as one of the 10 core competencies required for every occupation in Australia.
This interactive action-oriented workshop empowers participants with systematic problem solving strategies and methods curated from Edaith’s 7-phase framework, highlighting when and how AI can amplify and hinder our problem solving efforts. The tools and understandings will enable anyone to problem solve more effectively, whether independently or in groups, in everyday life or the workplace.
The workshop will be delivered by transdisciplinary researcher Dr. Tina Gallico, Founder at Edaith, ex CSIRO and German Research Centre for Artificial Intelligence, Berlin."
Anyone can vote, cast yours now!
⌲ The obstacle is the way
I’ve produced a lot of research and work with Edaith over the last 18months. Although I’m happy with the quality of work, there’s a big problem that I need to solve in terms of finding the people I seek to serve. I haven’t yet established effective communication channels to share the work.
I was aiming to find Edaith’s people in-person alone without social media. I could write an entire essay (and more) on reasons why I dislike, have avoided and dreaded the idea of being on social media. I researched what I could do and saved resources like ‘100 ways to share your work + life that aren’t social media.’ I certainly haven’t given up on these and I still have plans for local workshops and different types of tactics to build Edaith from the (physical) ground up.
But this month as I began the process of doing in-person experiments I realised that to have any chance my efforts need to be hybrid. There’s no point making resources to help people that either they’ll never find out about. And let’s be frank, it’s been over 12 months and barely anyone knows about my work. I need significantly greater awareness and a certain number of sales of the books I publish to keep working on Edaith and to create the Essential Skills Series.
There’s a synergy I need to build between online and offline. Ideally, I would have started last year, but now is the next best time.
Getting to this point has placed a huge financial strain on our household and I need to diversify my efforts to maximise my chances of making it work in any shape or form. In the end the success of Edaith will come down to whether I was willing to try everything at my disposal to get it off the ground. I am.
Not being on social media has missed an opportunity over the last year to find and engage with people where they’re at. I’m tired of making circumstances more difficult for myself. I realised writing this month’s skills brief on self-handicapping that I’ve done this again and again in my life. Not wanting to be part of social media channels has been part of that.
So, this month I started outreach via social media while equally pursuing local in-person awareness raising opportunities.
After starting I realised that there are good people and good content on social media – but you need to seek them out. Moreso, I came to see the crippling obstacle I’ve had in terms of my lack of confidence and self-loathing. It’s been difficult to put myself in front of the camera; to see myself and potentially to be seen. It took longer than I can admit to even post a photo of myself on one of my feeds, let alone make videos speaking directly to the camera (that’s another story). If these fail, at least I can’t loathe myself even more for not trying hard enough.
Whatever happens I might stop avoiding being in photos from now on. I’m beginning to think it’s better to accept your reflection and give others the choice as to whether they pay attention. Your ego is the only beneficiary from hiding yourself and your reasons for being.
T
Ps. ‘The obstacle is the way’ is based on a stoic quote by Roman emperor Marcus Aurelius, originally: “The impediment to action advances action. What stands in the way becomes the way.” Ryan Holiday has popularised the concept with his framework set out in the book ‘The obstacle is the way.’
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